Logos almost always come across as attachments-which for those who often sort mail by attachments can add time to a task.
Email clients will display them very differently, which is near impossible to control from your end.We strongly recommend that people not include logos in email signatures for several reasons:.If you want to enlarge one item, but more than two type sizes begins to look messy. Your email signature should be black type (for accessibility/legibility), and preferably in one type size.Different email clients and platforms will substitute fonts if it’s not widely accessible, so it’s better to select a font that you know most people will have.For that reason we ask that email signatures stay as simple as possible, following the guidelines: It is important to remember that with digital communications such as email, we have little control over how it appears on the other end of the line. To comply with Yale School of Medicine branding, please read the guidelines below regarding email signatures. Thank you for your adoption of the new wordmark and participation in this important branding initiative.įor Yale Medicine branding guidelines, visit the Yale Medicine Clinical Care Resources. There are some noted exceptions between the University’s visual identity and the School of Medicine’s system (click here for details on those exceptions). To defray the additional cost of color printing, the Dean's Office has paid for letterhead, business cards, and envelopes to be preprinted with the full-color medical school shield and made available to departments, from YPPS, at no cost.
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The shield should be rendered in full color whenever possible. To recognize the importance of our heritage as a school, we are retaining the School of Medicine shield for use in print and Web publications, set apart from the new wordmark. This wordmark-the Yale logo, followed by the words SCHOOL OF MEDICINE, typeset as shown above-will replace previous iterations of the medical school’s graphic identity and should be used on all print and electronic materials that we create. Yale School of Medicine’s new wordmark is:
The medical school’s Office of Institutional Planning and Communications has worked with the Office of the University Printer and with Yale Printing & Publishing Services (YPPS) to create a graphic system that should meet the needs of everyone within the school.
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We have a shared investment in looking “like Yale.”Īlong with the new Yale logo, an extension system was developed for use by the professional schools and other academic and administrative units within the university. The medical school has a common interest in reinforcing Yale’s reputation for institutional excellence, to which all parts of the university contribute and from which we all benefit. The logo is the word “Yale” set in a modified version of the Yale typeface, as shown below: In October 2008, Yale University introduced a new logo for use on letterhead and business cards, in official Yale publications and websites, and in other instances where it is appropriate to communicate a strong connection to the university.
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